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Every marketer needs the right tools in order to succeed in running marketing campaigns.

Good tools make your life easier, from blogging tools to research and tracking tools.

Unicorn tools are unique and magnificent time-savers that free you up to focus and prioritize.

Here’s a list of every marketing tool you need updated for 2018.

100+ Must-Have Marketing Tools
This mega list of marketing tools is categorized.

Check out tools for automation, email, ads, SEO, SMM, r
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esearch, analysis and a ton more.

Most of these tools are either free or affordable.

Each tool alone has the power to energize your marketing successes. Together, these tools could add up to your winning formula for making marketing unicorns.

1. Digital Analytics Tools

Google Analytics
Google Analytics Premium
Adobe Analytics

2. Facebook Messenger and Chatbot Tools


3. Social Media Publishing Tools


4. Online Customer Service Tools

Help Scout
Get Satisfaction

5. Social Media Listening Tools

Talkwalker Alerts
Social Crawlytics

6. Social Media Campaign Tools


7. Site Audience Comparison

Google Analytics

8. SEO Keyword Analysis

Google AdWords Keyword Planner
Google Trends
Bing Ads

9. SEO Rank Checking

Google Search Console

10. SEO Site Crawling

Google Search Console
Screaming Frog

11. SEO Backlink Analysis

Google Search Console

12. AdWords Paid Search Analysis


13. Influencer Outreach and Management


14. Data Management Platforms and Audience Targeting

Adobe Audience Manager

15. Page Engagement Tools

Crazy Egg

16. Content Management Systems

Adobe Experience Manager
Oracle WebCenter

17. Blogging Tools

Movable Type

18. Content Curation and Authoring Tools


19. Landing Page Creation and Testing Tools


20. Digital Asset Management

Adobe Experience Manager

21. On-site Push Notifications

Hello Bar
Bounce Exchange

22. Personalization for Ecommerce


23. Ecommerce Cart Recovery

Fresh Relevance

24. A/B and Multivariate Testing Tools

Visual Website Optimizer
Oracle Maxymiser

25. Ecommerce Management

Woo Themes

26. Product and Customer Review Tools


27. Call Tracking


28. Marketing Cloud, CRM and Campaign Management Tools

Oracle Marketing Cloud
Adobe Marketing Cloud

29. Email Service Providers and Marketing Automation Services

Constant Contact
Get Response

30. Email Marketing Optimization Tools


Take your marketing strategies to the next level using the tools above.

Over to you; what marketing tools do you swear by?

What other tools that are not in this list have you found most helpful? Feel free to add your thoughts in the comments!

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No coupons are needed to stock up on Sharpie Highlighters for $1.99 per pack next week at Walgreens! My store carries a four-pack that comes with a bonus highlighter. Check your shelves for the bonus packages, and pay $0.40 per highlighter.

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The post Sharpie Highlighters, Only $1.99 at Walgreens, Starting 7/29! appeared first on The Krazy Coupon Lady.

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On Monday, a new docu-series, entitled Rest in Power: The Life and Legacy of Trayvon Martin, premieres on Paramount Network and BET. The six-part series is based on a book co-authored by the parents of Trayvon Martin, the black teenager whose fatal shooting by self-styled vigilante George Zimmerman in Florida in 2012 sparked national outrage. The series chronicles the shooting and subsequent trial, colored by Florida’s highly controversial Stand Your Ground law, and explores the case as an early precursor
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to the Black Lives Matter movement.

Featured prominently in the series is Benjamin Crump, the Florida-based civil rights attorney who represented Martin’s family in a civil lawsuit against the homeowners’ association that ran the neighborhood watch group headed by Zimmerman. (That case was settled for $1 million.) Since then, Crump has represented the families of victims in some of the most high-profile police-shooting cases in America, including Michael Brown in Ferguson, Missouri; Tamir Rice in Cleveland; and, most recently, the family of Stephon Clark in Sacramento.

Crump also represents the girlfriend and children of 28-year-old Markeis McGlockton, whose killing earlier this month by 47-year-old Michael Drejka has become the latest case to bring scrutiny to Florida’s Stand Your Ground law. McGlockton was killed in a convenience store parking lot in Clearwater, Florida, after confronting and shoving Drejka, who allegedly was accosting his girlfriend for parking in a handicap space. Police officials, citing Stand Your Ground, declined to arrest Drejka; local prosecutors have yet to determine if they will bring any charges.

I caught up with Crump to talk about the series on Martin, some recent instances of racial profiling and racist 911 calls that have drawn widespread attention, and Crump’s ongoing work to repeal Florida’s Stand Your Ground law.

Mother Jones: The Trayvon Martin case made national and international headlines. President Obama addressed it. It spawned congressional hearings on Stand Your Ground, and the organizing that happened after the shooting laid the foundation for what eventually became the Black Lives Matter movement. Six years later, what do you see as the legacy of that case?

Benjamin Crump: Trayvon was one of the most historical reference points that we’ve had in America in regards to race relations since Emmett Till. It’s that significant. For the first time in my life, the death of a black child made the cover of People, Time, Newsweek, Ebony—everything. Everybody knew Trayvon Martin’s name. We’re not talking about a singer or entertainer or actor or basketball player. This is an average black kid who was killed, and America cared about him. The world cared about him.

MJ: What do you think it showed in regard to race relations?

BC: How far America had come in race relations and how much further we had to go. Trayvon Martin showed very clearly that there was not equal justice in race relations in America, from the legislation, to the arrest, to the criminal justice proceedings, the criminal justice system itself, showed that black life was not valued or respected on an equal basis with white life in America. But it also showed that, when we said that his life mattered, people showed that they were willing to stand up. White and black people were standing up for Trayvon.

MJ: What do you think will be the impact of revisiting this saga for people who watch Rest in Power?

BC: It’s going to be very similar to watching O.J.: Made in America. People will be able to see just how differently we view things between black people and white people, things that are significant enough to bring us together, and what things still divide us. But what also is going to be very telling is to see how much we have in common. How we all love our children. And that’s what I tried to do with Trayvon. People say I made Trayvon a racial issue. Yeah, I did, because you had to speak truth to power. But also, you had to make Trayvon be what he was, and that was a teenage child. It doesn’t matter if you’re white black, Asian or whatever—you love your children. And your children are children. None of them are perfect.

MJ: Several episodes of the series include a timely discussion of the fact that Zimmerman called the police habitually as neighborhood watch captain, often to report black people in his neighborhood, some of whom lived there. The Martin case often gets discussed within the context of Stand Your Ground, but do you think it also has more in common than people realize with more recent cases of racial profiling and racist 911 calls, like the #BBQBecky episode?

BC: Absolutely. What George Zimmerman was doing was exposed when Trayvon was killed. But because we have video and cell phones now, you get to see that George Zimmerman wasn’t doing anything different than many other white people do. Now we just have evidence to show how ridiculous it is.

MJ: Do you see Zimmerman as a #BBQBecky of sorts?

BC: Absolutely. He called the police on 10-year-old kids playing in the street. How absurd is that?

MJ: When I heard about Zimmerman’s dozens of calls to police, I thought about the white family in Cleveland that called the police on the black kid mowing grass, that had called the police more than 50 times in 18 years.

BC: I thought about that. I thought about the barbecue. I thought about Jonathan Crawford. I thought about the little children in McKinney, Texas, at the swimming pool, when the white lady called the police over there and said they’re not supposed to be here. All these things where you have these white people trying to make being black a crime.

MJ: Trayvon wasn’t killed by a police officer, but do you think his death still influenced the current conversation about race and policing?

BC: Absolutely. Because Zimmerman saw himself as a quasi-police officer, an authoritative figure. And I think what made people lose their minds about Trayvon’s case was that we had unfortunately become normalized to the police killing us. But now, George Zimmerman and the Stand Your Ground law, you had regular white people be able to kill us and not be held accountable. And I think people were like, ‘This is just way too much.’

MJ: Today, in the era of Black Lives Matter, after several years of discourse around race in America, do you think many white Americans would process the Martin case differently than they did in 2012?

BC: I think Trayvon in and of itself makes you see it differently when you look at Zimmerman and everything that he has done since, you start to reanalyze what your preconceived notions were about Trayvon and Zimmerman. So with the benefit of hindsight, I think many white people would say, ‘Maybe we were wrong about this. This kid could have just been walking home, talking on the phone, minding his business.’ But what Donald Trump has done in America has made others say it’s okay to not give people of color the benefit of the doubt and the benefit of consideration, and I think that they would have accepted the narrative that Trayvon Martin was up to no good, just like George Zimmerman said he was.

MJ: Now you’re representing the girlfriend and children of Markeis McGlockton. Does that feel like deja vu for you?

BC: To some degree. It’s so ironic that this docu-series starts on Monday, and they’ll be having rallies on Wednesday in Clearwater, Florida, protesting this Stand Your Ground murder yet again. The similarities are alarming. Just like Trayvon’s killer, was the initial aggressor, and then killed an unarmed black person, and then says he was doing it in self-defense. And just like Zimmerman, he went home and slept in his bed that night.

MJ: Last year, Florida amended its Stand Your Ground law to require the state to disprove self-defense instead of requiring the defendant to prove that they feared for their life when they used deadly force. What do you think the consequence of that will be?

BC: More people will get away with murder. Many prosecutors won’t prosecute, saying the burden is too high for us to disprove this Stand Your Ground claim. You have to figure out how to prove in somebody’s mind what they were thinking. It’s a legal falsity. It’s almost impossible. It should just be, ‘We don’t think this is self-defense, objectively. It doesn’t add up.’ But now you have to prove the person’s subjective fear was not what he was thinking.

MJ: You’re still working to repeal the Stand Your Ground law in Florida. Especially given the recent change in the law, do those efforts ever seem futile?

BC: I’m cautiously optimistic that we’ll be able to use Markeis McGlockton’s case, if not to overturn Stand Your Ground or amend it, that we will be able to make the state at least pass a gun responsibility law to balance out all these gun rights laws. Chiefly, you can’t be the initial aggressor and then claim Stand Your Ground. We’ve been working on it for a while. Trayvon’s parents, Moms Against Guns, all of us are working in a coalition to get rid of this racist law. There are some things that can be done that don’t make them feel like their losing their Second Amendment rights but still can be fair. 

MJ: Why do you think the McGlockton case is the one?

BC: I think that little boy reaching out for his father, and the emotional impact for him. Many people are going to see that video and get emotional. It’s going to be a lighting rod of a case.

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An uncommon style of French wine is in the midst of an international renaissance. Cooly refreshing white Pinot Noir is made from red wine grapes, much like Blanc de Noirs Champagne. Unlike those sparklers, however, white Pinot Noir is a still wine and is now being made using different methods in regions across the globe.

To make white wine from red grapes, winemakers take careful steps to ensure that there is minimum contact, or maceration, between the pre-fermented must and color-giving grape skins. To eliminate
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maceration for white Pinot, only a small amount of the grape’s juice can be fermented into white wine.

Free-run juice is released when grapes are piled, and their skins break under their own weight. In white winemaking, this produces the highest quality wines because there’s minimal contact with bitter skins and seeds. Free-run juice, and occasionally must from a very light pressing, are used to make Blanc de Noirs still wines.

It is a precise process that provides a relatively meager amount of wine for the effort. As a result, these wines are uncommon and can come with elevated price tags. Savvy shoppers might consider trying bottles from areas with comparatively larger white Pinot Noir output, such as Oregon, where traditional Pinot Noir is prevalent. Or Germany, where the Pinot Noir grape is locally known as Spätburgunder.

Different winemakers make white Pinot in different ways. Some producers, such as Left Coast Cellars in Oregon and Anthony Nappa Wines on New York’s Long Island, opt for a cleaner style, fermenting their juice at cool temperatures in stainless steel. Others, like Oregon’s Domaine Serene, choose to make their wines in the style of a rich, full-bodied Chardonnay using oak barrels for fermentation and aging.

In California, rather than white Pinot Noir, the same style is labeled as Pinot Noir Blanc or Blanc de Noirs. In Germany, too, the style appears as Blanc de Noir, while in Italy, wines are labeled Pinot Nero Bianco, or “Vino Bianco Ottenuta Da Uva Nera,” the Italian translation of “Blanc de Noirs.”

*Pinot Noir is particularly well suited to the process because of the grape’s thin skin. In theory, winemakers could use any red variety to make Blanc de Noir-style still wines, but the wine may pick up some color in the process. One such wine is Vicentin’s Blanc de Malbec, which, though labeled as a white, is actually closer in color to a pale blush rosé or a vin gris.

Pinot d’Alsace is a similar style of white Pinot Noir produced in France’s Alsace region. In these wines, white varieties such as Pinot Blanc, Pinot Gris, and Pinot Auxerrois are included in the blend.

Given the lack of defined style, and the general rarity of production, Blanc de Noirs has some way to go before it becomes part of the average wine drinker’s lexicon. Still, these wines are worth seeking out. White Pinot has lovely aromas typical of white wines, such as citrus fruits, apple, pear, and peaches, as well as the subtle red berry notes of many rosés.

On the palate, these wines tend to have more body and a richer mouthfeel than white wines like Pinot Grigio or Sauvignon Blanc, with none of the tannins of red wines.

Ready to try the rare style of wine that goes by many names? Here are a few readily available favorites.

Four White Pinot Noirs to Try
Weingut Carl Ehrhard Blanc de Noirs, Rudesheim, Germany. Avg. Price: $13

Left Coast Cellars White Pinot Noir, Willamette Valley, USA. Avg. Price: $20

J.K. Carriere Glass White Pinot Noir, Willamette Valley, USA. Avg Price: $26

If you want to splurge…

Domaine Serene “Coeur Blanc”, Willamette Valley, USA. Avg Price: $90

The post White Pinot Noir Is Rare, Refreshing, and Quietly Trending appeared first on VinePair.

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Head to Barnes & Noble to save on popular paperbacks. For a limited time, buy two and get one free. Plus, use promo code YOUSAVE to get 10% off your purchase. With prices averaging $11.20, pay $6.72 per paperback!

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The post B2G1 Free Favorite Paperbacks at Barnes & Noble + 10% Off Coupon! appeared first on The Krazy Coupon Lady.

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On-property emails may be the most underutilized form of guest communication. All too often we hear that hotels aren’t taking advantage of this important opportunity to welcome guests with a personalized email message.

Since on-property emails are sent the day of arrival, you’re able to set the tone for your guest’s stay and ensure it’s off to the best possible start.

Here are the top tips I share with my customers to help optimize their welcome emails, beyond sending one to begin wi
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1. Images of your hotel and facilities
An email is a reflection of your hotel, so of course, you want it to look amazing. Including a few beautiful images of your hotel and/or its facilities in the email will get guests excited about their stay and what’s to come.

One thing to keep in mind with images is to avoid using pictures of guestrooms. Remember, the guest is already on-property so there is no reason to sell them on your inventory. Also, you don’t want to be in a situation where a guest is troubled by the fact that the room in the email is a lot nicer than the one they are currently staying in.

Take a look at an example below from the Down Hall Hotel & Spa. It opens with an alluring image of their property and gives guests a preview of their dining options.

2. Keep it short
By keeping it short, you’re making it easy for guests to consume only the relevant information they need.

Stick to this on-property email checklist so you’re not adding any extra fluff:

Set the tone for a memorable stay (“At Your Service”)
Encourage engagement through an exclusive offer or call-to-action (“Explore”)
Wish the guest a great stay and provide contact information should they need anything (“Here to Help”)

The Powerscout Hotel did a great job completing the on-property email checklist in the example below.


3. Personalization
Welcome your guest and make them feel special by using their name in the subject line and email body. To up the personalization factor, use guest data to ensure your promotions align with their interests.

For example, if a past guest is returning for another visit, ensure the email says “Welcome back.” This small detail will make all the difference because it shows guests you are paying attention and catering to them.

In the example below, Hotel Murano personalizes their on-property email not only by addressing the guest, but also signing off with a staff’s name.


4. Include an exclusive offer
What’s better than starting off a vacation by saving money? By sharing exclusive offers and special discounts, you’re incentivizing guests to pay a visit to your restaurant, spa, and other amenities.

The Limerick Strand Hotel offered several dining specials and discounts at their restaurant and bar in the example below.


5. Promote events happening at your hotel
You are your hotel’s biggest fan, so transfer all that excitement to your guests. Talk about all the events going on at your hotel during their stay so guests have more reason to stay on-property.

The Serrano Hotel sent this email to all on-property guests to promote happy hour at their restaurant. It also includes a plug for their weekend brunch and a restaurant voucher offer when guests choose to ‘go green’ by opting out of housekeeping services.


6. Endorse the destination
In addition to what’s happening at your hotel, provide resources for events and activities taking place in the city where you are located. Many things contribute to the overall guest experience, and the city is a big reason why guests visit.

Clink Hostels does a great job encouraging guests to explore the city. They link to city guides that share Amsterdam’s hottest spots and events happening at the hotel.


7. Promote upsells and upgrades
Last but not least, you should treat this email as an opportunity to drive additional revenue. Promote upsells that will enhance this particular guest’s experience and encourage a late check-out to stretch their vacation just a little longer, like this example from Serrano Hotel to all on-property guests:


Don’t miss out! On-property emails are one of the easiest yet underutilized ways to set the tone for a memorable guest stay. Details matter and Revinate is here to help so contact us today. Follow these tips and you’ll be well on your way to converting your customers into loyal guests.

The post Top Tips For Your On-Property Welcome Email appeared first on Revinate.

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Some people are cat lovers and others think that cats want to steal their souls and prefer the company of dogs. No matter which one of these sides you fall on, everyone can agree that

The post Feline Fails of the Month appeared first on Viral Viral Videos.

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All three original female leads are said to be joining the sequel
Hold on to your rat poison folks; the cult classic 1980’s movie 9 to 5 is officially being made into a sequel and all three powerhouses — Jane Fonda, Lily Tomlin, and Dolly Parton have signed on to be in it because, dammit, we deserve this right now.

For those of you who haven’t seen this classic (please, for the love of god stop what you’re doing and watch it immediately), the three legends all play secretari
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es working for smarmy Mr. Franklin Hart (played by Dabney Coleman), their egotistical, lying, slime-ball boss. While he sexually harasses Miss Doralee Rhodes (Parton), the trio continuously get overlooked for promotions, have their ideas passed off by men, and get degraded and humiliated on the daily.

Weird, that doesn’t sound familiar at all.

After a particularly bad day, they find themselves drunk and high, plotting Coleman’s demise, which is made easier when Fonda accidentally fills Coleman’s coffee with rat poison and they end up having to kidnap him to save their asses.

While they consider their options, they end up running the office in his absence and implementing things like flexible schedules, a job-share program, an on-site daycare center, oh, and equal pay. Through it all they whip out some of the best one-liners in the history of film and manage to squeeze in the most eloquent use of the phrase “piss off,” ever.

Fonda said she will serve as the film’s executive producer, as well as appear in it, to what extent it’s not yet clear, but my vote would be every scene, please. “My involvement is an executive producer and together with Lily, we’re working with the writers,” Fonda told reporters at a Television Critics Association press tour. “Right now, Dolly, Lily and I are all intending to be in it,” People reports.

The plan for the upcoming sequel will center around the #Metoo movement and the continued issues women face in the workplace. “If the film doesn’t do that,” Fonda told Variety, “I’m not going to be in it.”

The 80-year-old actress and philanthropist also said she believes the situation is even worse today than what women faced 30 years ago because many companies outsource employees and hire independent workers, making it even harder for women to come forward. “Today, a lot of the workforce hired by an outside company, so if there’s a problem, who do you complain to? Who do you fight with?” she said.

With three forces of nature like Fonda, Tomlin, and Parton, this is one sequel that’s bound to be as good as the original. We can’t wait.

The post A ‘9 To 5’ Sequel Is Happening And It’s The Goods News We Deserve appeared first on Scary Mommy.

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