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A few years ago, mobile optimization was an afterthought for most digital marketers.  Now it has leaped to the forefront of most digital marketing strategies, and for good reason as about 50% of email opens happen on mobile devices.

Email mobile optimization simply isn’t something you can ignore. To help get you started, we’ve put together some essential tips on what you can do to create mobile-friendly emails.


Why it’s important to go mobile
Today’s users are becomi
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ng increasingly mobile. According to eMailmonday, 8 in 10 email users will likely access their email accounts exclusively from their mobile devices by 2018. Mobile email opens have grown by 180% in the last three years.

Adestra found emails that display incorrectly on mobile get deleted within three seconds by 70% of recipients. As many as 15% may unsubscribe. If recipients can’t see your emails correctly and quickly, then you’ve lost your chance.

Moreover, according to eMarketer, we’re only a few years away from mobile travel sales surpassing desktop travel sales:

A Yesmail study also found that mobile email conversion rates grew 70% in just one year, while desktop conversion rates fell across the board.

Mobile optimization is a big thing to dive into, and these numbers show just how crucial it is.


What you can do to be mobile-friendly with your email campaigns
Creating mobile-friendly email campaigns is not as intimidating as it may seem. First and foremost, the key to mobile emails is brevity. With less space, you have to be conscious of your content and layout. Your goal is to create a fast and frictionless experience.

Many of our email marketing tips are also best practices for rendering well on mobile.

Subject lines: The ideal character length for your subject line on mobile is 41 to 70 characters. This is for the most common Gmail user on an iPhone in Portrait mode. Your subject line is the reason behind a high open rate, so make sure you give yourself the chance to succeed on mobile, too.
Preview text: When you open your inbox on a mobile device, you’ll see a preview of the email text below the subject line. Since your recipients’ eyes land on this content first, make sure it’s what you want them to see. In the sample screenshot below, the preview text is the third line of text in each email preview.

Text: Your body text should be no smaller than size 13. Your header should be a minimum size of 22, but the bigger, the better. Ensure that the text color contrasts dramatically with the background color to make the right elements pop.
Images: Don’t have too many images or too much text – find the right balance. The best text-to-image ratio is 60% text, 40% images. The campaign below is a great example of the ideal ratio.
If the images are too big, they’ll take too long to load. Some devices also don’t show images by default, so it’s ideal to have alternative text to describe your image, just in case.
Call-to-action (CTA): Avoid using links at all costs and don’t stack them. They’re difficult to click and require zooming in and out. Instead, have a bold CTA button that is the optimal size of 57 x 57 pixels, according to an MIT study.

Additionally, to make contacting you easy, link to your front desk or concierge contact number like the below example. The option to directly call the phone number popped up after clicking on the number in their footer.

Design: Although you want your emails to be eye-catching, focus on functionality. The small screen size limits the number of design elements you can have, so keep it simple and easy to navigate with a single-column layout. The email should be no more than 600 pixels wide.

Include the essential information at the top of your email. Make it easier on the eyes by breaking up text blocks with enough empty space between text. Follow our rule of thumb: You should be able to say everything above the fold – the part of the email the recipient can see before they have to start scrolling.

Last but not least, don’t forget to work with your booking engine provider on mobile optimization. Every aspect of your booking process needs to be updated as well.


Revinate’s mobile preview functionality across browsers including Gmail
Revinate Marketing offers a mobile preview option to its email marketing customers. You’re able to see how your email will look on different browsers as well as on mobile devices of varying sizes.

This way, you can adjust your formatting and text to ensure your emails are optimized for different devices. Take a look at the Revinate Marketing dashboard previews below:

You can preview what your email will look like on a variety of mobile devices, web browsers, and desktops.

This tab offers a preview of your email on smartphone dimensions. On the right is an example of the email on an iPhone 8 Plus in the Gmail app.

You can also take a look at the desktop and tablet views in our preview option.


Mobile optimization is now
If you aren’t mobile-friendly, make sure it’s the next task on your to-do list. By ensuring your emails reach the right people in the way that you want, you’re increasing your chances of leading your recipients down the conversion funnel.

If you are interested in partnering with Revinate Marketing, please reach out to us.

The post Mobile is Big, and Mobile Emails are Even Bigger appeared first on Revinate.

Read more: revinate.com
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Somewhere along the way, the shopping frenzy of Black Friday and Cyber Monday became as synonymous with Thanksgiving as turkey and pumpkin pie. So, six years ago, the bright minds at Belfer Center for Innovation & Social Impact at 92Y in New York City launched #GivingTuesday as a counterbalance to the rampant consumerism that now surrounds a holiday founded on gratitude and community.

Through a massive social media effort, #GivingTuesday brings together individuals and families, businesses a
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nd corporations, nonprofits and civic organizations, and countries across the world to engage in small acts of kindness that show how much we care for one another. Held the first Tuesday after Thanksgiving, #GivingTuesday has gained wide recognition and, for companies, become an important tool to kick off the charitable season of employee giving.

Why is #GivingTuesday so appealing to businesses? Simple: it offers a built-in marketing opportunity to promote a company’s values internally and externally, a one-day jolt of inspiration that’s trumpeted globally and connects employees to the power of philanthropy. We all need reminders about how our charitable efforts translate into social impact; #GivingTuesday offers a viral platform that brings purpose into focus.  

But you know all of this.

Now it’s November, and the clock is ticking until this year’s #GivingTuesday on November 28th. You’ve been meaning to organize a campaign as a part of your company’s corporate volunteer and giving program, but with everything else on your plate you haven’t had a moment to get anything going.

Can your company participate in #GivingTuesday if you haven’t started planning a campaign yet?

Yes. We’ve abbreviated the 50-day planning campaign suggested by #GivingTuesday into a shorter cheat-sheet. Even if you have days to prepare, you can still fast-track a #GivingTuesday campaign that will engage your employees in this fun, seasonal philanthropy party.

1. Quickly brainstorm

How do your employees want to participate in #GivingTuesday (fundraising, volunteering, donating goods/items, an event, etc)? Get suggestions and find out how you can plug into existing relationships and efforts.

Is there a local organization/ nonprofit that you can easily collaborate with on your campaign?
Does your city have a civic campaign that you can be a part of? Check out the #GivingTuesday map to see which communities are organizing on #GivingTuesday.

2. Spread the word

Send out an email and social media messages to your community with a Save the Date for #GivingTuesday. Even if you don’t have your campaign plans finalized, get the date on their calendars so they’re primed to give. (Tip: you can use #GivingTuesday’s Save the Date graphic in your messages or create your own).

Think more about your goals. Make sure they’re ambitious but also within reach to achieve. You can use #GivingTuesday’s goalsetting ebook for tips.
How can #GivingTuesday highlight your organization’s work and impact? Think about rebranding #GivingTuesday as your own - e.g., #GivingZooDay, #GivingShoesDay, etc. Get creative and make your campaign speak to your community.
Line up your ambassadors or the members of your community who can really help amplify your campaign. Send them a note asking for their help and include some sample social media messages to send.
Share a story on why you’re participating on the #GivingTuesday blog so that they can share across their channels and get your company extra visibility.
Send out at least 2 Facebook and Instagram posts, along with 2 Tweets per week about your campaign. You can read more tips and ideas for social media in this toolkit. Remember to use hashtag #GivingTuesday so that they can retweet you.

3. Prepare to measure.

What tools will you use to track your campaign? How will you measure donations, volunteer hours, social media reach, etc? (If you’re using the Causecast platform, you’re already one step ahead.)

As you get closer to Nov. 28th, ramp up your social media campaign. Best practices are to share 1-2 posts on Facebook and Instagram, with 3+ Tweets a day.

4. Go big on #GivingTuesday

Don’t be shy about sharing and updating progress throughout the day. Aim to post 4-5 times on Facebook and Instagram, and every 2 hours on Twitter. Make sure to send updates about your goal and how your community can get involved.

Use lots of images and videos to help your messages stand out. #GivingTuesday has trended every year - be creative to get extra visibility and have fun with your campaign.

5. Say thanks

Send your employees and community a big thank you for their contributions and support, with pictures if you have them.

If you have initial results on your progress, share them.
If this is the kickoff to your holiday campaign, remind your community that the giving has only just begun.
Post a recap of your campaign highlights and results on the #GivingTuesday blog.

Need more help planning your #GivingTuesday campaign? Download our free eBook for a step-by-step guide.

As you wrap up your overall holiday campaign, consider how you can plan for next year’s #GivingTuesday and fold it into your end of year philanthropy plans. With proper planning, #GivingTuesday is an easy way to boost your holiday campaign and create high visibility and excitement around your company’s giving goals.   

Also read:

#GivingTuesday Gives Your Corporate Philanthropy a Huge Boost

How Is #GivingTuesday Scoring With Community Outreach to Millennials?
Yes, You are a Philanthropist. #GivingTuesday Says So.




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As a result of the difficult economy, many people are facing serious financial difficulties. If you are one of these people or even if you are not and would just like to save your money, one of the best things you can do is to start using coupons. This article is loaded with great coupon tips to help you save.

Start collecting coupons. You don't have to be an extreme couponer, like those that you may have seen on television, but by clipping a few each week and paying attention to weekly grocery sales, the money that you save
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can add up. Furthermore, if you have a superstore in your area with a grocery department, go there. The products are generally much less expensive.

Never pay more than a penny for toothpaste. It is commonly accepted among serious couponers that you should never actually spend money on toothpaste, because there are so many coupons and deals available. Find out how it works in your community, and just eliminate this expense from your budget permanently.

Find a store that offers the value of doubling your coupons, to save some serious cash. Even if you need to drive a little further, the money you spend for gas will be well worth the savings you experience at the register when those coupons give you twice the discount.

Watch couponing videos and television shows to give you great tips and tricks and so that you know what to expect. Take a few extra pair of hands with you on your shopping trip because often you will have more than one cart of items if you have found some good deals.

Some stores now have additional deals you can access online. If your local store has a member card, ask for details about special deals. Usually, these can be accessed from your computer and your telephone. That way, if you see an item you want in the store, you can use your phone to see if you can save even more!

Before getting your car serviced anywhere, check their website first. Many mechanics and service centers have a page for current deals and coupons that you can print out and use. These might be national deals, or just ones running at that particular location. It only takes a minute to check and can save you a few bucks.

Stay away from coupon clipping services. These people claim to charge you only for the time it took to clip coupons, but some manufacturers do not see it that way. It is illegal to buy or sell coupons, and if you are caught, you can be charged with coupon fraud.

Use phone apps to help you with coupons. Companies like Yowza make it easy for you to find coupons with an app, and what is easier than using your phone to find coupons, That's something you can do while you're standing right in the store. Find your favorite app and save even more money.

Thanks to today's current economic downturn, many people are having a difficult time trying to pay the bills. Using coupons is one of the easiest and most effective ways to save your money. By applying the proven and effective coupon advice you've learned from this article you can save big!
Hospitality marketing is changing in response to demographic and societal trends. How can you make the most of your hotel marketing budget in this era of fragmented media and short attention spans?

We’ve identified the three things that should be top-of-mind as you plan your 2018 hotel marketing campaigns.

1. Take advantage of technology.
Email marketing produces the greatest ROI of any channel, and close to two-thirds of consumers prefer to hear from companies via email. Modern email marketing platforms like Revinate Mark
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eting provide tools that let you set up automated email marketing campaigns for every part of the customer lifecycle from acquisition to winback.

2. Get on board with the “bleisure” trend.
Bleisure combines business travel with a few vacation days to enjoy the location. It’s especially popular with Millennials who take an average of five business trips a year and are 62% more likely to extend a business trip into a vacation. To capitalize on this trend, send an “extend your stay” message when a guest books a corporate stay, and add information about family-friendly activities.

3. Respond to reviews with care.
80% of travelers consider online reviews when they book, but 85% of TripAdvisor users are impressed by a thoughtful response to a bad review.

For more details on how to win customer love and hospitality market share, peruse the infographic below and feel free to discuss your email requirements with Revinate.

The post 3 Hotel Marketing Tips for 2018 appeared first on Revinate.

Read more: revinate.com

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