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Twitter currently has more than 175 million registered users worldwide and logged more than 1.2 billion micro-messages (or tweets) in January 2011 alone. Its active tweeters and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. "The Complete Idiot's Guide to Twitter Marketing" blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers.