I've not done many email marketing campaigns and I've been remiss, because there are times when an email marketing campaign fits the bill. Content marketing, now known as the new advertising, is an excellent way to maintain contact with clients and cultivate prospects and that strategy forms the basis of email marketing campaigns. What I needed to do was learn how to craft an effective email message that delivers information that readers will value; create a catchy subject line; avoid sending emails that appear to be spam; and reach out to those with money and motive to do business with my organization. In other words, I had to learn how to do a proper email marketing campaign. To that end, I invite you to copy my homework. Everyone on your email list should want to receive your emails. Include a safe unsubscribe feature to allow those who would rather not receive your communications to opt out.