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Although the term is now a much discussed one in business circles the concept of Disruptive Innovations has always been a part of the business environment.

It’s a term to explain an unexpected improvement – by way of a product or a service – that creates new values and markets, thus enabling firms in the same industry to compete against each other, and succeed. Thomas Edison’s discovery of the light bulb was an excellent example of this phenomenon. This book shows how Disruptive Innovation can be used to your advantage in today’s business environment to stay ahead of the game and lead the way for others.

The book incorporates over 50 real life market case studies that show disruptive innovation at work in the world around us.